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42% of organisations purchase martech software, but many find it hit-or-miss. In this blog, we explain how to make your martech investment pay off -- from analysis, strategic decision making to real world application. This post will show you why investing in a company’s software can be transformational for your organisation and better still, gives you the power to control your own destiny with technology. Martech RCD is here to bring about organisational change for businesses like yours who are looking for increased revenue and increased staff productivity. It is what you do with martech that makes it work.Key Benefits: Results Driven - The ability to create scalable marketing campaigns across multiple channels; leveraging insights gained during campaign execution; and increasing return on investment (ROI). Extensible - The ability to seamlessly integrate martech technology within your existing environment, increasing smart automation and increasing speed of implementation. Responsive - The ability to quickly adapt to customer interaction, maintaining agility in the face of growing competition. The martech RCD enables companies to have a proper system in place to run their day-to-day business. Martech RCD supports the majority of third party software in either an automated or semi-automated manner, including:Martech RCD is built to provide its data in real time to other enterprise software systems.A true martech solution must be able to handle the whole sales funnel. Whether your martech solution supports this or not will be central in determining how useful it will be for your business. The sales funnel comprises several steps, including prospecting, lead generation, lead qualification, lead nurturing, deal closing and customer management. A martech solution should ideally support all of these steps and enable you to automate them to increase your productivity and efficiency. Martech RCD provides the following features:A few months back, we spoke with a customer who explained to us that they were planning on spending $1 million on a software solution for their marketing department. We asked them why they were buying it and their answer was that someone else told them that it was the right thing to do. The result? An over-complicated system that added little value for their money and one which has since been shelved in favour of an approach based on martech. Martech RCD should be able to show you that your investment in martech software will pay off.The choice of tools for your business is only limited by the imagination of martech developers. Martechs are made to fit within any business environment, so long as the businesses themselves are prepared to take on board the changes required. The list above shows just a few examples of what's possible with data driven automation... Martech RCD enables companies to have a proper system in place to run their day-to-day business. cfa1e77820